any snowboard will do the job, but 2 things you want to get:
1) a low sidecut (long carv radius, ex:20m)
mostly because of:
while snowkiting, you don't carve
while snowkiting, you will most of the time be edging
on the heels, a low sidecut=more edge in contact with
ground
more edge with the ground, less pain in your calves
after a few hours of kiting
2) twin tip (or almost twin tip) to go both ways. A real twin tip is very expensive
Now you can buy a board just for snowkiting like a Nobile, Best, etc.. Some brands available now, there is a market for that but they are expensive
As for me, I bought a clearout brand new beginner board with low sidecut for 125$. It well does the job, and it's cheap. It is quite flexible (soft).
Don't forget that you might snowkite fields where there could be uncovered ground sposts, or ice, and you board may get damaged faster than on the
moutain.
For the bindings and boots, I bought step-in ones for 50$ shipped on ebay. Easy to clip-in and out.
If you prefer normal bindings, go with flow. still easy to put on